The thesis of the essay should be clear
To make the persuasive essay a successful one the writer has to first test the thesis. Whether it is a custom essay or a research proposal the thesis which would be the argument must obviously have two sides that is the negative and the positive side of the statement. The thesis should be definitely debatable. If the writer is taking up the thesis statement which would be opposing his own opinion then he should make to ensure that his own argument is totally debatable. You need to totally disapprove the opponent’s thesis and argument and for that you should first understand the view point of the opponent and then you should be able to counter the view by providing a contrasting evidence or by just finding mistakes and also inconsistencies which is present in the logic of the opponent. At the same time you should be able to support your view point with the best evidence available. The evidence also should appeal to the reason.